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Dope As Yola Launches Proper Papers: A New Standard in Rolling Papers
Los Angeles, CA — November 3rd 2025 — Thomas Araujo, widely known as Dope As Yola, today announced the launch of his newest venture, Proper Papers, a premium line of rolling papers designed for smokers who care about quality, consistency, and culture.
With millions of followers across YouTube, Instagram, and TikTok, Dope As Yola has built the largest community in Cannabis media, known for his humor, transparency, and genuine connection with fans. Proper Papers marks his first major foray into the smoking accessories space — and reflects his mission to bring products to market that truly resonate with the cannabis community.
“Rolling papers have been around forever, but not all papers are created equal,” said Dope As Yola, founder of Proper Papers. “I wanted to create something that burns smooth, feels right in your hand, and represents the culture properly. That’s why we called it Proper Papers.”
Proper Papers will debut with - Standard 1¼ Size Packs, King-Size Slims, King-Size Wides & Filter Tips….. each made with responsibly sourced, eco-friendly materials to ensure a clean, even burn. The line is designed for both casual smokers and dedicated connoisseurs, with an emphasis on affordability without sacrificing craftsmanship.
The brand launch reflects Dope As Yola’s continued evolution from content creator to entrepreneur. In recent years, he has expanded his footprint with Spotify, Zumiez, Ted Talk & Forbes to further solidifying his role as one of the most influential voices in cannabis culture.
Proper Papers will be available in local head shops, dispensaries as well as e commerce sales at ProperPapers.com
For more information, visit www.ProperPapers.com or follow @proper__official on social media.